TOMS Challenges Us To Imagine A Day #WithoutShoes


TOMS #withoutshoes - BGCMillions of children around the world grow up without shoes, at risk of infection and disease. For instance, Podoconiosis is a debilitating disease that causes extremely painful swelling of the feet and legs, and it affects more than 4 million people in at least 15 countries. TOMS believes that shoes play an important role in helping keep children healthy, educated and moving toward opportunities for a better future.

To raise awareness for children’s health, TOMS holds an annual campaign called “One Day Without Shoes”. The company challenges us to imagine what it’s like to have no shoes, in hopes that one day every child will no longer have to suffer diseases that could be prevented by something a lot of us take for granted.

TOMS #withoutshoes - BGC

TOMS is a company that utilizes the One for One® business model. Meaning that for every pair of shoes they sell, they give away one pair to someone in need.

However, for the One Day Without Shoes campaign, from May 5-May 21, TOMS gives a new pair of shoes to a child in need – no purchase necessary — for every photo of bare feet tagged on Instagram #withoutshoes.

TOMS #withoutshoes - BGC

Walking #withoutshoes

TOMS #withoutshoes - BGC

Walking #withoutshoes

On the last day of the campaign, TOMS held a fun event in Taguig, where participants took a walk around Bonifacio Global City barefoot. The walk was headed by the hosts Victoria Herrera (events presenter, model and author) and Carlos Celdran (tour guide and activist). This activity was to help people understand the importance of shoes, especially to those living in poverty.

TOMS #withoutshoes - BGC - Hosts Victoria Herrera and Carlos Celdran

TOMS #withoutshoes - BGC

The event was held at the Track 30th Park, which was festively decorated and featured performances from a band and hoola hoop performers. There were also free treats from sponsors like Pinkberry frozen yoghurt.

TOMS #withoutshoes - BGC

TOMS #withoutshoes - BGC

TOMS #withoutshoes - BGC

“This year’s One Day Without Shoes will be different than any we’ve ever done,” said Mycoskie. “We’re extending the timeframe to build awareness and anticipation, but most importantly, so that more people can participate in an effort to give more. The best part is that even if someone is not a TOMS customer, he or she can simply take a photo and post #withoutshoes to make sure a child in need somewhere in the world will get a new pair.”

Will you participate in next year’s TOMS #withoutshoes campaign?

TOMS #withoutshoes - BGC

TOMS #withoutshoes - BGC

For more information on the #withoutshoes campaign, please visit the TOMS website.



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