Coverderm, the World’s First Camouflage Foundation is Now Available at Watson’s

A make-up that covers up scars and birth marks like a camouflage — and looks great for everyday use — is now available at select Watson’s branches. For 80 years, Coverderm advanced dermotalogical cosmetics have been helping men and women manage various skin conditions through products that provide coverage you won’t get from regular make-up. Coverderm’s unique formulation covers vitiligo, melasma, birth marks, acne scars, and couperose, making it the recommended choice of dermatologists. It can also mask the redness resulting from laser treatments. You can even use it to temporarily hide tattoos!

COVERDERM - hides tattoo

Make-up artist demonstrates how Coverderm can hide tattoos

Started in the 1930s by professional American chemist, Lydia O’ Leary, Coverderm was the world’s first camouflage foundation.

“Coverderm has been available locally through the Derma Clinics since February 2014,” says Tenambhat K. Ramesh, COO for Brady Pharma Inc., official distributor of Coverderm in the Philippines.

“It is the only brand in the Philippines that can hide all major and minor imperfections naturally for 24 hours. Plus, it is waterproof and sweat-proof, so it will not easily come off, adds Jojo dela Cruz, a representative of Brady Pharma. “Coverderm has become popular with dermatologists. They prescribe it to patients with skin imperfections, especially who have undergone laser treatments.”


The Coverderm Classic Line

For both major and minor coverage, the Coverderm Classic Line is ideal. Whether you’re fair-skinned or sport a dusky complexion, you’ll find the right one for you from among the 12 shades available. It’s great for skin “imperfections” like acne, age spots, vitiligo and sunspots.

Coverderm Classic Concealing Foundation

Coverderm Classic Concealing Foundation

For body conditions one may want to hide, such as varicose veins, phlebitis, and stretch marks, there’s Coverderm Perfect Legs, in 9 natural shades. A fluid variant, Coverderm Perfect Legs Fluid is packaged in an airless dispenser for product safety and hygiene.

All Coverderm Classic makeup is 100% waterproof, lasts 24 hours, provides SPF protection, is suited for all skin types, and hypoallergenic and clinically tested. Because Coverderm make-up is extra waterproof, they also have the Coverderm Removing Cream to help you cleanse the products off at the end of the day.

For added skin defense, Coverderm Skin Protector is an ideal make-up base that provides hydration, reduces roughness and scaling and repairs the skin barrier. There’s Coverderm Skin Basics too, which is a multi-purpose cream with vitamins A and E (to slow down the effects of age) and hyaluronic acid for deep moisturization.

Coverderm Complete Care

For CC Cream enthusiasts, Coverderm has a line of CC creams too. Coverderm CC Cream For Face and Coverderm CC Cream For Eyes have 12 advantages: brightening, nourishing, moisturizing, and soothing skin. They also help hide blemishes and redness, balance out your skin tone, tighten pores, control sebum production and provide UVA/UVB protection. Both products come in two shades.


“The availability of Coverderm in the retail chain is very exciting for us as more people will be aware that there is make-up that can flawlessly hide major and minor imperfections,” concludes TKR. “It is very important since many people suffer from a lack of confidence and low self-esteem because of these imperfections. They all need simple solutions to their big problems, they want to have a normal life and ultimately be happy.”

Coverderm is now exclusively available at select Watson’s branches.

Coverderm is exclusively distributed by Brady Pharma Inc., located at 5th floor, CLMC Building, 259 EDSA, Wack Wack, Greenhills East, Mandaluyong City. It is available at the following Watson’s stores: Watson’s Makati Department Store, Watson’s Mall of Asia Genext, Watson’s Ayala Cebu, and soon in Watson’s Megamall Department Store and Watson’s Cebu Department Store.

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