What’s in your PiLE? New online music app for OPM lovers on its way


iACADEMY in partnership with PinoyTuner, Radio Republic, Amplify, Vandals on the Wall and Ndfy today un- veiled project PiLE — a local music search engine and sharing platform intended to promote the local music industry. Quite simply, PiLE hopes to give users access to an impressive database of Filipino music and artists, culled from other locally managed sites, as a way to keep up with a rapidly evolving industry.

Quick, what are your favorite bands? Great. How many of them are local?

The truth is, the Philippine music scene is brimming with talent and passion, yet not too many of the artists are able to reach mainstream audiences for a variety of reasons.

PiLE is about to change all that.

Launching this month, PiLE is a local music search engine and sharing platform intended to promote the local music industry. Quite simply, PiLE hopes to give users access to an impressive database of Filipino music and artists, culled from other locally managed sites. It gives the user an easy and convenient way of finding new original Pilipino music (OPM), and to share their discoveries and favorite songs and artists with their friends.

Technology has always given artists new platforms from which to promote their music and engage their fans. YouTube, for instance, is home to independent artists who a decade ago would never have been able to imagine being seen and heard by thousands — even millions — of people across the globe. Local music websites such as PinoyTuner, Radio Republic and Amplify host local music available through streaming. Some of them, like Amplify, lets you download songs legitimately in exchange for watching sponsor’s ads.

Kai Honasan performs at the PiLE press con

Kai Honasan performs at the PiLE press con

PiLE is partnering with these music websites, and will serve as both a search engine and a social media service. You’ll be able to create a “pile” of your own favorite music, and share this pile with your friends, and check out your friends’ piles.

The project is headed by iAcademy. It was an idea borne out of the need to combine the school’s three main educational niches — computing, business and design. iAcademy seeks to fuse the school’s resources and address a demand, anchored on the universal language of music.

The goal for PiLE is two-fold: to introduce more Filipinos to the unfamiliar and but no less talented musical acts from this country; and, to those who already recognize the promise of Filipino musicians, to give both audiences and artists a chance to thrive in this evolving digital landscape.

Despite its simplicity as a vehicle to empower the local music scene, PiLE is actually a first for the country.

“Our role is to make sure that Filipino music gets presented to more people who can appreciate the talent and hard work that goes behind creating it. Involving our students in something like this also means they get hands on, practical experience for an initiative that is relevant and important to them,” says Vanessa Tanco, President and CEO of iACADEMY.

With the support of the country’s top music industry players, artists, music enthusiasts and the altruistic vision of today’s youth with the technical skill to make it happen, the possibilities of how PiLE can change an evolving music scene is endless. The opportunity to constantly develop features to eventually create an ecosystem is present and it will never lose sight of the fact that it exists to celebrate Filipino talent.

Team Project PiLE

Team Project PiLE

Vanessa Tanco - President and CEO of iAcademy

Vanessa Tanco – President and CEO of iAcademy


“We are trying to build a really unique but immersive experience for our students. And in doing so, we get to put the spotlight on something that is relevant to everyone involved…something that can truly shape our future and we can take pride in,” Tanco says.

While PiLE will begin as a web application, the site will be mobile-friendly. Of course, a mobile app will soon be in the works.

Photos courtesy of iAcademy.



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