Singapore is gearing up to entice more Filipinos to visit


Singapore. See where the world is heading.

Pinoys can’t get enough of Singapore, it seems. With a fabulous array of shopping options, endless cuisines from different parts of the world, breathtaking sights, exciting activities and a multi-cultural population, the lion city is a favorite destination for Filipinos looking for a great holiday with friends and family.

Just as the Philippines is progressing as an emerging player in the world market, so are the Filipinos becoming more sophisticated travelers. As more of us have incorporated travel into our lifestyles, we have become more selective in our choice of holiday destinations. Because of this, the Singapore Tourism Board now works to spread awareness of Singapore as a tourist destination for Filipinos through in-market engagements with consumers and travel partners, and also to acquire a deeper understanding of the Filipino traveler’s tastes in order to serve it better.

Singapore boasts of world-class restaurants featuring a multi-cultural array of cuisines

Singapore boasts of world-class restaurants featuring a multi-cultural array of cuisines

The Supertree installation at Greenbelt 3 Park is inspired by Singapore’s own Gardens by the Bay

The Supertree installation at Greenbelt 3 Park is inspired by Singapore’s own Gardens by the Bay

Singapore’s new tourism campaign “Singapore. See where the world is heading” is designed to highlight the evolving and ever-changing landscape of Singapore, and as a destination, being able to provide those aspirational experiences in entertainment, dining, sight-seeing and shopping as favored by Filipinos, to enjoy with their barkada and loved ones.

The campaign was launched in the Philippines on Tuesday, February 11, at the Greenbelt 3 Park in Makati City, with the lighting of the Supertree installation inspired by Singapore’s own Gardens by the Bay. The Supertree structure offers a unique fusion of nature and technology, just like Singapore itself, and will be on display until the 10th of March 2014. Mall-goers can deepen their awareness of Singapore with snippets of facts, and prizes being offered for trivia organized throughout the day in the area.

Erwan Heussaff is #theCuriousTraveller

Erwan Heussaff is #theCuriousTraveller

Celebrity blogger, and fitness and food advocate Erwan Heussaff was on hand to promote his new role as The Curious Traveller for the Singapore Tourism Board. Using the Twitter hashtag #TheCuriousChef, one may suggest Singapore “challenges” for Erwan, be it swimming with sharks in Underwater World Singapore or beating a running time in any of the country’s many delightful places to run. Filipinos are also free to take up any of these challenges themselves while in Singapore, and tell everyone about it using the same hashtag on Twitter.

“Through this campaign we are doing with (Erwan), Filipinos have the opportunity to discover different innovative experiences and challenges in Singapore, and share them with their friends,” said Mr Kenneth Lim, Singapore Tourism Board Regional Director for Southeast Asia (II) and Oceania, in a talk he delivered to the media at Tuesday’s campaign launch.

Mr. Kenneth Lim, Regional Director, Southeast Asia (II) and Oceania, Singapore Tourism Board

Mr. Kenneth Lim, Regional Director, Southeast Asia (II) and Oceania, Singapore Tourism Board

Singapore Airlines is also involved in Singapore’s push to invite more Filipinos to visit and enjoy the country, offering great deals on flights to entice travelers.

“Whatever the reason for travelling – romantic getaway, barkada trip, or relaxing family vacation, the Singapore Tourism Board is dedicated to making sure Filipinos have the ultimate differentiated bonding experience the whole year round,” expressed Ms Sherina Chan, Area Director, Philippines & Brunei, Singapore Tourism Board. “We hope Filipinos will take to our campaign positively, be amazed by the bountiful new offerings that Singapore has to offer and see where the world is heading.”




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